I’m not sure where I learnt it from, but a deep belief that I keep coming up against in my own psyche is that it's GOOD to be independent. That relying on other people or asking for help is somehow shameful or a failure. Big sister syndrome? Being a single mum? That doing IT ALL is the goal and doing it all MYSELF is the standard. When I started Milk & Moon I was terrified that anyone would realise that I had no idea what I was doing.